AutoMiner and Covideo now are working together, so dealers can leverage the capability of video to boost activities in both sales and service.

Last week, the automotive data mining platform released an integrated video messaging tool using Covideo’s proprietary technology, allowing its users to record, send and track videos through the platform.

The companies indicated that general managers, service managers and sales leaders now can record and send video blasts through AutoMiner’s emailing and texting features, targeting prospects with “hyper-specific messaging that is relevant, engaging, and effective,” according to AutoMiner chief executive officer Aaron Sheeks.

“This new video capability is huge for our dealers as they can now add a personal touch and interact directly with customers based on their already-clean target lists inside the AutoMiner,” Sheeks added in a news release.

AutoMiner’s customer data platform with managed marketing services has been designed exclusively for dealers. The tool can combine data from DMS, CRM, and conquest targets in one dealer-accessible platform, allowing dealers to use the data in their BDCs, sales and service departments, as well as in marketing campaigns.

AutoMiner opted to partner with Covideo, as a “trusted and known market leader in the video space among dealers,” Sheeks said.

Founded in 2004, Covideo is a video messaging platform used by dealerships for internet lead responses, vehicle walkarounds, appointment reminders, service repairs and more.

“We always jump at the chance to work with other innovators and market disruptors,” Covideo founder and CEO Jason Price said. “AutoMiner is certainly both of those, and we’re excited to lend our technology to their platform as a resource for the dealers they serve.”

To learn more about the integration and the AutoMiner platform, dealers can connect on a virtual demo with an AutoMiner representative.