automotiveMastermind (aM), which provides car dealers with predicative analytics and marketing automation solutions, has expanded its industry education efforts.

The company, which is part of S&P Global Mobility, has debuted Mastermind Academy, its first-ever external learning management system.

The program is geared toward helping dealers best utilize Mastermind, which is its flagship automated sales and marketing platform.

Mastermind Academy is designed to enhance aM’s onsite and virtual training programs, which it holds every 30 to 45 days typically.

The program includes on-demand, self-paced online sessions to help both existing sales personnel at dealerships and new hires.

There are three training routes:

— Courses: Covering fundamentals and tactics for using Mastermind
— Best Practices: Providing short articles and how-to videos on specific product features, plus downloadable scripts and templates.
— Dealer Resource: Providing updates on the latest offerings and events from aM.

“At automotiveMastermind, we consider ourselves an extension of our dealer partners' sales and management teams. The launch of Mastermind Academy is the next evolution of expanding a core value of ours, which is to provide our dealer partners an unmatched level of support,” aM chief executive officer Matt Leone said in a news release.

“Enhanced training designed for veteran Mastermind users, as well as new hires, ensures that dealerships are leveraging Mastermind to their greatest advantage and keeps everyone aligned with the dealership's goals and priorities,” Leone said.