automotiveMastermind’s platform takes a Turn toward inventory management
automotiveMastermind wants to do a good turn for car dealers.
That’s why the company — a provider of predictive analytics and marketing automation for dealerships, and a part of S&P Global Mobility — has launched Turn, which it said allows dealers to improve vehicle turn rates by predicting which customers are most likely to purchase a particular vehicle.
Turn will be available to all users of Mastermind, aM’s automated sales and marketing platform.
“With inventory finally returning to normal industry levels, dealers will once again need to carefully manage those slower-moving models that create a drag on profitability,” automotiveMastermind chief product officer Aaron Baldwin said in a news release. “Turn not only helps dealers improve their inventory turn range by allowing them to better identify and sell aging inventory, but also to replenish inventory by strategically identifying customers who have high-value trade-ins.”
Turn is designed to intelligently sort vehicles based on age, make, model and the number of days the vehicle has been on the lot, providing data sales teams can then use to pitch a list of qualified customers identified and scored as the best potential buyers for each specific vehicle.
aM said Turn can help dealers improve profitability by better managing inventory that has been on the lot 30 days or longer, strengthen the value of used-vehicle inventory by identifying customers with a high potential to trade in their vehicles, and improve floorplan efficiency by increasing inventory turn rate.
“Turn delivers on our commitment to continuously enhance the Mastermind platform to enable our dealer partners to increase profitability and provide the best experience to their customers,” Baldwin said.