PLANO, Texas –

Online solutions provider AutoONE Media has rolled out a social-media marketing tool — DealerPRO Social — that is designed to help dealers become more effective in their social-media efforts and reach more potential customers.

“Dealers are wrestling with ways to utilize Facebook and Twitter while running their day to day business,” stated Juan Carroll, managing owner of AutoONE Media.

“This can get very challenging, so we developed an easier way for them to integrate these social channels with content from their website like inventory, product information and special offers,” Carroll continued. “DealerPRO Social helps them build their brand, obtain feedback and generate leads.”

Sharing some of its features, officials noted that DealerPRO Social allows dealers to easily post all or just a portion of their inventory to Facebook. When a dealer includes the DealerPRO Social toolbar on his website pages, visitors can use it to view videos, read the dealer’s Twitter feed or connect with the store via Facebook.

For more information, visit http://www.autoonemedia.com/social-media-management/.