AutoTrader Classics, Source Interlink Announce Partnership
ATLANTA — Dealers selling vehicles on AutoTrader Classics can now reach a much wider audience thanks to a recent deal struck between the online marketplace and Source Interlink.
Under the partnership between the two companies, all vehicles posted on the AutoTrader Classics site will be sent to all 22 of Source Interlink Media's auto enthusiast Web sites.
As some may know, Source Interlink's sites include the Web sites for such publications as Hot Rod, Car Craft, Mopar Muscle, Mustang Monthly and SuperChevy, just to name a few.
Also part of the partnership will be links on AutoTrader Classics where visitors can subscribe to any of Source Interlink's print publications.
Moreover, all marketplace pages within AutoTrader Classics will also include co-branding with the applicable publication from Source Interlink.
There will also be links between the top 100 most-searched vehicles and relevant online articles on Source Interlink sites.
"This partnership brings together two of the most well-respected names in the classic car sector," said Rob Huting, general manager of AutoTrader Classics. "It serves to drive highly qualified traffic from AutoTrader Classics to Source Interlink's editorial, and in turn drive editorial traffic back to our classifieds."
"Bringing in a strong, established classifieds section not only adds content to our Web sites, but also serves to help bolster the classic car marketplace for the long term," said Greg Goff, president digital Source Interlink Media. "So much of the classic car hobby is built on enthusiasts always buying and selling classic vehicles, from unfinished projects to freshly restored cars ready to be driven to the next cruise-in."