AutoVerify gets first US OEM certification as GM approves Car Media products
AutoVerify’s digital merchandising products, Car Media Premium Capture and Car Media 360, have been approved by General Motors to join its Dealer Digital Solution program.
The U.S. OEM certification is the first for Car Media and its parent company AutoVerify, a Canadian-based technology platform that is now certified by a total of 13 brands in Canada and the United States.
AutoVerify CEO Keith Murray said his company is “thrilled to provide these solutions to GM’s U.S. dealers.”
“As a company, we aim to deliver a better customer experience by facilitating automotive transactions from anywhere,” he said. “CM Premium Capture and CM 360 fit perfectly within this goal as they allow dealers to amplify their sales by providing a more immersive consumer experience.
“The opportunity to extend the reach of these solutions is very exciting.”
CM Premium Capture and CM 360, which are eligible for GM’s in-market retail (IMR) matching funds, use proprietary machine learning for editing, color and contrast correction, image centering and exterior background replacements to deliver results that are fully compliant with GM brand standards, AutoVerify said in a news release.
“We anticipate great demand for these revolutionary, dealer-focused products,” Murray said. “CM 360 and CM Premium Capture will allow GM dealers to generate best-in-class vehicle media and syndicate the content to their dealership and dealer group websites as well as third-party listing sites.”