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CARY, N.C. — The Pre-Owned Automobile Dealers Alliance, a national alliance of dealers and service providers specializing in servicing the pre-owned marketplace, recently added three new Partners to its growing list of industry members. 

Black Book, the industry source for timely, independent and accurate vehicle valuation data and Web site-based lead conversion tools; Laser Appraiser, an automotive valuation system; and Net Profit, a management consulting and training company, have all joined the alliance as Charter Partners. 

Black Book, Laser Appraiser and Net Profit will join other Charter Partners, which include Manheim, Carfax, Kelley Blue Book, GMAC Financial Services, CDM Dealer Services, DealerTrack and EasyCare in connecting with and providing value to pre-owned dealers through partnership in the alliance. 

All three new POADA Partners share the alliance's goal of helping dealers grow profits in the pre-owned market and improving the image of the pre-owned industry. 

"Partnership in POADA makes perfect sense for Black Book," said Tom Cross, president of Black Book. "Both organizations are focused on helping dealers make the best, most profitable decisions in their markets, and we believe that access to Black Book's timely, independent and accurate vehicle values as well as Black Book's proven-effective lead conversion tools will be excellent additions to the list of benefits of POADA membership."

"The significant momentum building around POADA is exciting, and we are eager to be a part of this alliance," said Jeff Boone, president of Laser Appraiser. "We at Laser Appraiser are pleased to bring our product — the world's first and only automotive valuation system that delivers live information for appraising vehicles — directly to the dealers of POADA." 

"Much like POADA, at Net Profit, we are focused on helping dealers increase their profits," said Ed Kovalchick, CEO and founder of Net Profit. "We are excited to work with POADA to ensure that POADA dealers are running the most efficient, streamlined operations possible." 

Bill Zadeits, executive vice president of Cherokee Automotive Group, which formed POADA, added that these new industry partnerships signify the growing strength of the business alliance. 

"The addition of a three key players in the automotive industry as Partners in POADA is a major step forward, and it significantly bolsters the strong stable of benefits and business relationships available to POADA dealers. POADA is excited to build on the momentum generated by these new relationships," he said.

POADA will be at booth No. 867 at the upcoming National Automobile Dealers Association's Convention and Expo in Orlando Feb. 13-15. Staff at the booth will be on hand to explain how POADA operates, how it benefits dealers, how the relationship with various Partners provides added membership benefits and how POADA's own vehicle certification program, CarMark Certified, is providing new profit opportunities. 

"We recognize that with a new benefit program like POADA there are probably more questions than answers for dealers right now," said Zadeits. "There is no better way to get face-to-face with dealers than meeting them at the NADA Convention." 

POADA was formed in late 2009 to assist dealers with retail and wholesale sales in the pre-owned market segment, identified by POADA as current model to five-year-old used vehicles. 

POADA affiliation is open at no cost to all dealers — franchise, former franchise and independent — where retail inventory and sales fall primarily within the pre-owned market segment (five years and newer). Companies producing products or services for pre-owned dealers join POADA as Partners and often offer market incentives to POADA dealers. 

POADA's mission is to help dealers and Partners capitalize on opportunities and grow profits in the pre-owned marketplace (described as five model years and newer and less than 100,000 miles) and to improve the image of the entire pre-owned industry. For more information on POADA, visit www.poada.biz