SAN JOSE, Calif. -

Brasher’s San Jose Auto Auction recently appointed an industry veteran to be its northern California sales representative.

Gaining the role is Shelly Frank, who comes into the position with more than 20 years of industry experience.

Frank launched her career at Western Financial/Westcorp. Officials highlighted that Frank would later spend five years with Ford Credit in dealer sales before moving to Fireside Bank. While at Fireside, she managed the repossession, remarketing and insurance areas of the company’s loss mitigation department.

Brasher’s noted  that Frank most recently worked with North Bay Auto Auction as vice president of bank car sales.

“We are pleased to introduce Shelly Frank as the newest member of our sales department at Brasher’s San Jose Auto Auction,” stated auction president John Brasher.

“We have known her for many years as a customer and are delighted to welcome her to our auction team,” Brasher continued. “Her years of experience in both auto remarketing and dealer sales will be a tremendous asset to both the auction and our customers.”

The auction went on to stress Frank’s primary responsibility will be to increase consignment from dealerships as well as working with banks, fleet and finance companies at Brasher’s newest auction in San Jose.

“Shelly will be especially key as we continue to build relationships with new and used car dealers, familiarizing them with the products and services our auctions have to offer," Brasher emphasized.

“With her background and knowledge of the market, we expect that she will work with dealers as well as institutional consignors to determine how Brasher’s can best serve them in northern California, either at Brasher’s San Jose or Brasher’s Sacramento Auto Auction.”