Brightline hires industry veteran Porter to lead its dealer training programs
Brightline Dealer Advisors, an independent insurance agency serving the automotive market, has named Joe Porter as its new senior vice president of dealer training.
The company said Porter brings more than 25 years of “extensive, hands-on training and consulting experience in the automotive retail, wholesale and dealer wealth-building segments.”
Porter has worked with auto dealers nationwide to help drive sales and profit in variable operations. Brightline said he is an industry authority on “creating and facilitating actionable, current and compliant team training programs,” online and in-person.
“His entrepreneurial spirit, genuine, collaborative nature and deep industry experience make him an invaluable member of the Brightline team,” Brightline president and CEO Eric Dragoo said in a news release. “Joe is embedded in our industry at all levels. Because of this and his wealth of knowledge and expertise, he is the perfect leader to further enhance our best-in-class, dealer-centric training strategy.”
Porter’s experience includes positions with Gulf State Toyota and most recently American Financial Automotive Services (AFAS), in roles beginning with serving dealers in the store as a district manager as well as developing and delivering F&I sales and compliance training programs created to solve complex opportunities.
He has also consulted with minority dealer associations, including those for Ford and Chrysler, as well as state dealer associations, including North Carolina ADA and Texas ADA.
“I’ve been looking for an opportunity to provide this industry and its markets with the training they truly need to evolve and succeed,” Porter said. “I found it at Brightline. This company and its team members are that vessel.
“Coming onboard with Brightline is an opportunity I do not take lightly. I am humbled to be a part of this passionate group of professionals whose mission is to grow their dealer partners even if it means putting their dealers’ needs above their own.”