Customer contact management company CallRevu and dealership software provider ELEAD1ONE recently introduced the seamless integration of CallRevu into the ELEAD1ONE CRM platform.

CallRevu can provide call management tools for dealers to handle phone calls, improve employee phone skills and discover more sales and service opportunities through live, actionable alerts.

“Every phone call is an opportunity to get or keep a customer and the only way to increase sales, ongoing loyalty and improve CSI is to focus on your caller’s journey,” CallRevu said.

The advanced integration is geared to bring all of the CallRevu data and functionality inside of ELEAD1ONE CRM platform. With a single login, dealers can get the data to have familiar conversations that lead to appointments. Because CallRevu listens to every call, the CRM is populated with “only true” sales opportunities.

CallRevu estimated the average lifespan of a phone up is nine days so dealers can benefit from the integration by getting phone ups into the CRM so follow up can happen before a caller buys somewhere else.

Chip King, founder and managing partner at CallRevu addressed what he described as the importance of earning asking and receiving customer contact information for proper entry into CRM.

“Our bench-marking call study indicates that the average dealership fails to obtain customer contact information 52 percent of the time,” King said. “CRM administrators tend to only want to use caller stated contact information, as it is not only accurate but the preferred customer experience.

“Here at CallRevu, we are pleased to automate our dealer client workflows, and continuing to stress that success comes with an optimal caller’s journey and that only happens when you earn, ask, and receive contact information,” he continued.

Dealers will be able to view the full transcription, the ad source, the agent who handled, the vehicle information, and other important data without switching between tabs or systems to follow up on missed opportunities. CallRevu said effective management of ad dollars requires that leads are followed.

The company went on to mention managers can be confident that agents are following up with leads in their CRM system by making outbound calls with a click-to-call. In addition to tracking the calls the store’s team makes, CallRevu can creates more opportunities for agents to connect with customers through texting.

Offering text visibility and response tools directly inside the CRM system, agents can now double their contact rates.

“Without a doubt, ELEAD1ONE understands the importance of measuring phone performance. The CallRevu team has done a great job writing telephony integration standard APIs,” said Mark Queen, partner of ELEAD1ONE, a division of Data Software Services.

“Last year, they recognized and responded to an industry-wide need for measuring outbound call productivity on a daily basis,” Queen added. “It’s a pleasure to partner with companies who share an open architecture belief, as we do. Secure integration allows the dealer, not their vendors, to decide how best to run their business.”

Born in a dealership in 2007 to understand why an ad campaign didn’t sell more vehicles, CallRevu is designed to put dealers in contact with more phone leads and prevents any opportunities from being missed, improving chances that they will turn into sales.

Since inception, CallRevu’s approach has been complex and more labor intensive because dealers need real-time missed opportunity alerts, along with great call data and reporting. To achieve these goals, CallRevu created a process to certify live agents who listen to all important calls from beginning to end.

And now CallRevu is integrated into ELEAD1ONE

“We are excited about the integration. It provides dealers with additional efficiencies, which in turn will help them maximize their CRMs to follow up with customers and sell more cars,” CallRevu executive vice president Tom Harsha said.

“We believe that these new partnerships also support our mission to improve the customer experience and our laser focus on helping automobile dealers measure and improve the most common contact point with their customers — the phone,” Harsha went on to say.