Canadian Black Book Unveils Retained Value Awards
MARKHAM, Ontario — Canadian Black Book rolled out its fifth annual Retained Value Awards earlier this week, honoring the 2006 model-year vehicles that maintain their value the strongest.
To determine the recipients — which are chosen in 17 segments — Canadian Black Book says it measures actual retained value from MSRP over a four-year time frame.
"The winners earn their position by providing the right mix attributes, tangible and intangible, to make them desirable as used vehicles," Josh Bailey, senior manager of client services at Canadian Black Book, told Auto Remarketing Canada.
"Often we see vehicles on this list which when new were sold at a price premium compared to their competitors but as a used vehicle still offer all of the style, features and other desirables but at an attainable price helping to hold off depreciation," he added.
Interestingly enough, Toyota took home top honors in seven spots (six for the Toyota brand, one for Lexus).
Bailey noted that the study period ended Jan. 1, before the Toyota recalls peaked.
"That said we have not seen a decrease beyond typical depreciation in the past weeks for Toyota," he explained.
As far the recalls impacting value retention down the road, Bailey added: "It is possible that there will be a delayed impact on values.
"Presently, supply has been constricted and once the recalled vehicles in the auction pipeline are released, and if used Toyota sales slow, then the conditions would be favorable for decreased values," he continued.
The 2010 CBB Retained Value Award winners are as follows:
—Sub-compact: Toyota Yaris
—Compact: Mazda Mazda5
—Midsize car: (tie) Honda Accord, Subaru Outback, Volkswagen Passat
—Full-size car: Toyota Avalon
—Entry luxury car: Lexus IS Series
—Luxury car: (tie) Audi A6, BMW 5 Series
—Premium luxury car: (tie) BMW 6 Series, Mercedes-Benz CLS-Class
—Sports car: (tie) Mini Cooper, Volkswagen GTI
—Premium sports car: Porsche 911
—Compact SUV: Toyota RAV4
—Midsize SUV: Honda Pilot
—Full-size SUV: (tie) Nissan Armada, Toyota Sequoia
—Luxury SUV: Mercedes-Benz G-Class
—Minivan: Honda Odyssey
—Large van: Dodge Sprinter
—Small pick-up: Toyota Tacoma
—Large pick-up: Toyota Tundra
Offering more insight on Toyota taking seven spots, Larry Shred, executive vice president of Canadian Black Book, noted: "Given Toyota's recent media attention this outcome may be a surprise to some. So far their values remain stable and that is a strong indicator of the public's trust in Toyota the brand.
"Every winner should take pride in this achievement," he continued. "What the public wants is value for their money, and these are some of the top companies delivering high value."