CAMBRIDGE, Mass. — When it comes to online vehicle searches during the shopping process, the brand whose shoppers are most loyal is Chevrolet, according to a recent study from CarGurus.

The online auto community took more than 1.7 million searches done via Deal Finder — its vehicle-shopping service — and examined them to find out if shoppers looked at any other brands besides the one with which they began their search.

Those who began with Chevrolet were least likely to search for other brands.

In fact, 70 percent of shoppers starting their search with Chevrolet didn't look for vehicles from any other brand. Placing second for brand loyalty was Mercedes-Benz (69 percent) followed by Volkswagen (67 percent).  

Interestingly enough, there were a few heavyweights who couldn't crack the top five.

"Surprisingly, none of the historically top-selling Asian brands like Toyota, Nissan or Honda were in the top five manufacturers for brand loyalty," officials commented.

As far as the reasons for Chevrolet being No. 1, CarGurus officials pointed to models like the Camaro and Corvette in the brand's lineup as well as the attraction that many shoppers have for Chevy's "retired" vehicles.

"Chevrolet took top honors for brand loyalty due to Chevrolet's large car lineup that includes the Corvette and the Camaro, two hot recent models with long, storied histories and incredibly loyal cult followings, as well as a number of sought-after retired models likely generating very focused interest from used car buyers, including the Monza, Biscayne and El Camino," officials noted.

With regards to VW and Mercedes, CarGurus suggested that, based on German vehicles' reputations for "refinement and performance," it is not shocking these two brands generate such strong loyalty.

"Within Mercedes-Benz's lineup, its C-Class and SL-Class vehicles had particularly high loyalty, while Volkswagen's Eos and Jetta scored well, and its numbers were boosted by distinctive used cars like the Microbus and the Cabriolet," officials pointed out.

Conversely, Land Rover had the lowest degree of loyalty, as only 47 percent of shoppers beginning their quest with its models did not check out other brands. Meanwhile, Honda was next-to-last as just 49 percent stuck solely with the brand throughout the process.

Land Rover saw low numbers across the board. Showing especially soft loyalty were the Discovery Series II, LR4 and Range Rover. As far as Honda's low loyalty, these numbers were pushed down by the high propensity of cross-shopping among its searchers, especially those checking out Civics and Accords, officials noted.

Jaguar (51 percent) was third from the bottom.

Officials noted that the searches examined during this study were conducted during the 90-day period that wrapped up June 30.