CarNow has named former executive and DRIVIN co-founder Kayne Grau as its new CEO.

Grau’s most recent post was as CEO of Uptake, which operates in the industrial intelligence software-as-a-service space.

His background in automotive runs deep. Grau co-founded DRIVIN, which was acquired by what is now known as OPENLANE, and worked in senior leadership at

His experience also includes time with DirecTV, and eToys.

“CarNow’s dedication to transforming automotive retailing resonates deeply with me,” Grau said in a news release. “By leveraging intuitive and cutting-edge technology solutions, we’re in a strong position to empower dealers and enhance the overall car-buying experience.

“My goal is to lead CarNow in delivering simplicity and value to our customers. I’m thrilled to take on this role and work alongside the team to drive continued growth and innovation in the automotive industry.”

Michael Brown, who is general partner at Battery Ventures, added: “We’re thrilled to have Kayne join CarNow as its new CEO. His proven ability to foster innovation and drive smart growth — plus his past executive experience across e-commerce and online marketplaces — makes him an ideal fit as we enter the next chapter of CarNow’s evolution.

“We have confidence in his leadership capabilities and will remain committed to prioritizing collaboration, creativity, and delivering leading solutions that reshape the landscape of automotive retail.”