CDK Global has announced a new way to connect digital vendors to dealers.

Called Partner Connect, the program creates a pool of approved applications that can be added to a dealer’s website.

Partner Connect can give dealers increased functionality on websites provided by CDK and ensure that vendors looking to integrate are optimized into the website workflows.

“Our new Partner Program provides a vibrant, open ecosystem of vetted partners that will give our dealers choices, as well as the assurance that their products will work seamlessly on our sites,” said Max Steckler, vice president of product management at CDK Global.

“By working so closely with our partners, not only will the installation process for these applications be easy and seamless for our website customers, but many integrations will include features and functionality not available on any other website platform.”

The Partner Program also will help dealers save time and effort through an integrated reporting suite and streamlined support. Fifteen vendors have signed up for the program and are immediately available.

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