DETROIT -

Chevrolet is launching a new campaign in partnership with Klout, a company that measures a user’s online influence, to promote the 2012 Sonic among a targeted group of consumers.

Building on the success of a Klout campaign with the Chevy Volt in Chicago, Chevy explained it is again partnering with Klout — this time to implement the first national automotive Klout Perk to date.

The promotion, which started last week, enables qualifying Klout users in Chicago, San Francisco, New York, Atlanta and Dallas to sign up via the Klout Perks Program to drive the all-new Sonic.

Each Perk is a three-day vehicle loan granted between now and Dec. 14.

“We are aiming the Sonic squarely at consumers who are part of the Millennial generation,” said Carolin Probst-lyer, manager of digital consumer engagement at Chevrolet.

“Partnering with Klout allows us to reach this audience, encourage them to get behind the wheel of a Sonic and use social media to share their driving experiences,” Probst-lyer continued.

Brand officials highlighted the all-new 2012 Sonic was built to be fun to drive. They contend it is also the first and only model in its class with 10 standard air bags — receiving a 2011 Top Safety Pick designation by the Insurance Institute for Highway Safety (IIHS).

Chevrolet stressed Sonic is designed to command attention with its sleek, aggressive appearance, lots of available options for connectivity and personalization, as well as impressive rear-seat roominess.

Built in Michigan, Chevy pointed out the Sonic is the only subcompact built in the United States.

“The Klout Perk we offered earlier this fall for the Chevy Volt was one of our most successful campaigns to date,” stated Garth Holsinger, vice president of sales at Klout.

“An experiential opportunity like this, taking home an all-new 2012 car, is a very special reward to influencers. We look forward to hearing about their exciting journeys on- and offline,” Holsinger continued.

More details are available on the 2012 Chevy Sonic Klout Perk webpage.