Video can be a powerful tool to help your dealership answer questions from potential vehicle buyers and service drive customers.

Based on that premise, Covideo, an Indianapolis-based video messaging software company, has partnered with automotive CRM Elead to launch an integration that allows shared users to record, send and track videos within the CRM.

According to a news release distributed on Friday, users now will have access to Covideo’s proprietary software directly within their Elead’s account, allowing them to record new videos, utilize existing videos, add them to their messages and automatically track the activity.

Additionally, the companies said videos sent through Covideo’s desktop or mobile applications will also be automatically logged to the corresponding customer’s record in Elead.

“This partnership aims to save dealers time and effort, while also creating a more efficient process to engage buyers, strengthen relationships, and drive higher sales,” said Covideo chief executive officer Jason Price, who leads the company founded in 2004 that offers video messaging used by dealerships for internet lead responses, vehicle walkarounds, appointment reminders, service repairs and more

Covideo added that its integration for Elead is the first of its kind that can allow users to incorporate personalized video into messages and accurately track the outreach without manual entry.

“With Covideo’s integration, salespeople and BDC teams can do everything from start to finish from a single screen,” Price said. “It’s hands down the fastest, most streamlined way for dealers to incorporate video into their outreach.”

Dealerships interested in integrating Covideo and Elead can reach out to Covideo at support@covideo.com, contact your designated account manager, or visit covideo.com/requestademo/ to request a demo.