ATLANTA –

Cox Automotive said it will be releasing a Digital Retailing solution on April 1 that will let car shoppers start and agree to terms of a deal with the retailer online, then transition to an in-store process to finalize the transaction and take delivery.

This will be done by partnering some of the services of Dealertrack and Dealer.com with online deal-making platform MakeMyDeal. All three are Cox Automotive companies.

MakeMyDeal will be integrated into Dealertrack’s credit application and its sales and F&I portal, Cox Auto said in Wednesday’s announcement.

This lets the customer safely and easily submit a credit application through the dealership’s website once he or she reaches an agreement with the dealer on the terms of the deal.

Then, dealership staff can work the deal via Dealertrack’s Sales and F&I portal, the Digital Retailing Showroom app, and with CRMs, Cox Auto said.

“Dealers will benefit by giving shoppers a more robust online to in-store experience, all while maintaining control of the deal and improving upon their workflow efficiencies,” said Mike Burgiss, vice president, Digital Retailing, Cox Automotive.

“Our vision is to enable the success of retailers in the evolution from digital marketing to digital deal-making, and onto the ultimate stage — the digital transaction,” he added.

Here’s where Dealer.com comes in. MakeMyDeal will be incorporated into the provider’s websites solution. That is one of a few upgrades Cox Automotive will reveal as part of its efforts to “make the website experience more engaging, secure and efficient.”