SOUTH HACKENSACK, N.J. –

Auto dealer cooperative Wholesale Auto Supply Co. has now begun to offer a biometric-based identification device, for time and attendance purposes, to its members.

The technology, provided by Actual iD, uses fingerprint scanning to identify intended individuals for the purpose of time-keeping, providing access to certain areas, and other uses as determined by the customer.

Andrea Karsian, chief executive officer at WASCO, believes the Actual iD technology is well-suited for the co-op’s members.

“The Actual iD time and attendance product is an ideal fit since it is purpose-built to service the unique needs of auto dealerships,” Karsian said. “We partnered with Actual iD because they have a clear track record of delivering on that value proposition.”

The technology’s primary goal, through identifying specified individuals with something only they can offer, their biometrics, is to save dealerships and other such businesses time and money by working toward preventing time theft and other such time-keeping errors common with manual recordkeeping.

The Actual iD product comes with the applicable software and dedicated live technical support, a service backed by the company’s president, Jeff Crews.

“We are confident that it will provide WASCO’s members with significant operational value and payroll savings that will positively affect their bottom line,” Crews said.