Dealer.com earns TAG’s Certified Against Fraud Seal
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BURLINGTON, Vt. –
Dealer.com announced Wednesday that it has earned the Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG).
The TAG certification program aims to combat criminal activity and increase trust in the digital advertising industry by creating transparency in the business relationships and transactions that support the digital ad industry.
The program was created to concentrate on eliminating fraudulent digital advertising traffic, combating malware, fighting ad-supported internet piracy and promoting brand safety through greater transparency.
“We’re proud of the steps we’ve taken at Dealer.com to protect the advertising investments of our clients, and the TAG certification is a credit to the company’s commitment and effectiveness in combating this problem,” Dealer.com general manager Mike Rother said in a news release. “With advertising fraud getting more complex, it’s vital we remain aggressive with sophisticated prevention solutions that help detect and disrupt malicious activity impacting our dealer and OEM clients.”
Dealer.com said according to a recent study from The 641 Group, the use of TAG Certified distribution channels for digital advertising scaled down the level of fraud by more than 83 percent from the broader industry average.
“Dealer.com is tackling this important issue head-on, and their leadership in fighting advertising fraud in the automotive industry is unrivaled,” said Mike Zaneis, chief executive officer of TAG. “We are excited to welcome Dealer.com as the newest company to receive the TAG Certified Against Fraud Seal, and we look forward to continuing to work with them to promote brand safety by eliminating fraudulent digital advertising.”
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Meanwhile, along with earning the TAG certification, Dealer.com also recently integrated with White Ops.
Dealer.com said it will now send all programmatic advertising requests through White Ops' MediaGuard technology.
The MediaGuard solution can help Dealer.com block programmatic advertising opportunities that come from non-humans or bots, before serving the advertising impression.
