WALTHAM, Mass. -

Dealer review site DealerRater revealed today a new addition to its management team.

Tapped for the position of senior vice president of dealer product and services is industry veteran Larry Cochran, who has held numerous positions with ADP Dealer Services in his over 15 years of auto-industry experience.

In his new role, “Cochran will have executive oversight of DealerRater’s client services and marketing areas, and will work to ensure that DealerRater’s Certified Dealer partners continue to have access to the most innovative online reputation and social monitoring tools as well as best-in-class customer service for which the company has become known,” the company explained.

Highlighting Cochran’s background in more detail, the new DealerRater exec spent more than a decade in executive positions at ADP Dealer Services, most recently serving as vice president of digital solutions. 

Prior to holding that position, Cochran built a start-up marketing outsource services business unit within ADP Dealer Services and also served as ADP Dealer Service’s director of operations and sales, officials noted.

Commenting on the hire, Chip Grueter, president of DealerRater, noted, “Larry has an impressive track record of driving growth and improving business performance while maintaining a client-centric philosophy.

“His proven success in the industry and results-driven leadership make him the ideal fit for propelling DealerRater to the next level in terms of customer loyalty and product management.  We are fortunate to have him with us and expect that he will play a vital role in ensuring our continued growth,” he continued.

The company also noted that Cochran joins the DealerRater team at a significant point in the company’s history.

DealerRater recently launched 360Certified, the premium level of its Certified Dealer Program, featuring an online reputation and social monitoring platform to monitor reviews across the Web, track Web mentions, measure social media success and help ensure online visibility.

“DealerRater is a fast-growing company that has built an excellent reputation as a leader in the industry, with well over half a million consumer reviews and more than 4,300 dealer clients across North America,” said Cochran.

“With the recent launch of 360Certified, it’s a very exciting time to join the company and I look forward to working alongside my DealerRater colleagues to offer dealers the most complete and cutting-edge online reputation solutions available in the market,” he concluded.