Digital Air Strike announced today it has added artificial intelligence (AI) messaging platform — Path Chat — to its portfolio.

Path Chat’s AI messaging solution, Response Path, will now be integrated into Digital Air Strike’s digital and social media response platform.

Path Chat launched back at the start of 2016, and was originally designed to be used in the healthcare market. Today, it has expanded its customer base to include multiple verticals.

“Digital Air Strike has long been the leader in consumer engagement and the addition of artificial intelligence messaging technology enhances our business clients’ abilities to communicate with their customers on numerous digital platforms in multiple ways and formats – including websites, Facebook Messenger and text message,” said Alexi Venneri, Digital Air Strike’s co-founder and chief executive officer. “We are excited by the extremely innovative way Path Chat developed its messaging technology and how our clients will now benefit greatly as we integrate AI chat and managed messaging into our full suite of consumer engagement solutions.”

The integration of Response Path into Digital Air Strike solutions will combine artificial intelligence across multiple platforms including social networks with the integration of dynamic multi-vehicle quotes, according to Digital Air Strike.

Path Chat will work to close “the full consumer communication loop,” the company explained by:

• Ingesting all forms of lead data through Response Logix
• Nurturing prospects in the sales funnel through Smart Quote, Response Path and Social Logix
• Ensuring greater consumer satisfaction through social recruiting, reputation management, post-sale engagement and survey technology

The solution will also integrate into dealers’ customer relationship management (CRM) and dealer management systems (DMS).

 “As a dynamic and fast-growing start-up, we are excited to join the trailblazing team at Digital Air Strike,” said Jeff Cole, Path Chat co-founder and CEO. “Combining our messaging technology with Digital Air Strike’s award-winning social media and consumer engagement solutions creates a very complete digital engagement experience that businesses must have to effectively interact with today’s consumers.”

Digital Air Strike plans to maintain Path Chat’s presence and team in Santa Barbara, Calif.