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AUBURN HILLS, Mich. — Executives from Dodge and Mopar recently rolled out an incentive program to customers who purchase a 2010 Dodge Challenger R/T, R/T Classic or SRT8.

The program called "Mopar Bucks" gives customers $2,000 that they may use to buy select performance parts, service contracts and accessories. Options purchasers have include:

—Dodge Challenger's new factory-installed Mopar appearance packages, which include the unique body-color T/A hood with scoop, body-color rear "Go-Wing" spoiler, strobe-stripe performance graphics, T-shifter handle and more.

—Performance parts ranging from coil-over suspension kits, cat-back dual-exhaust systems and performance shifter kits.

—Exclusive Dodge Challenger customer-care packages that offer 3-year/36,000-mile comprehensive coverage, including lube and oil filter changes, scheduled and recommended maintenance, towing and roadside assistance, rental allowance and $1,000 trip-interruption coverage.

The packages and accessories can range in cost from $182 to $1,995. Executives explained the program lasts through April 30.

"Dodge Challenger is one of our most accessorized vehicles," noted Pietro Gorlier, president and chief executive officer of Mopar Service, Parts and Customer Care for Chrysler Group. "With this program, Mopar and Dodge are putting $2,000 in our customers' pockets and giving them the chance to accessorize their vehicle," Gorlier continued.

"The ‘Mopar Bucks' program is a great example of how Mopar can add value to our brands and the customer ownership experience," he added.

Ralph Gilles, president and chief executive officer of Dodge and senior vice president of product design for Chrysler, also commented about how this program accentuates the strengths of the Challenger.

"One of the joys of owning the iconic Dodge Challenger muscle car is the ability to take an already head-turning design and create a highly customized and personalized ride, thanks to Mopar's exclusive collection of quality-tested performance parts and accessories," Gilles pointed out.

"Dodge Car Brand designers and engineers worked closely with the legendary in-house Mopar performance brand to further enhance the appearance of Dodge's modern-day muscle machine, while effectively communicating the vehicle's world-class handling, performance and cutting-edge technology," he concluded.