Dominion Dealer Solutions unveiled an extensive rebranding and product launch for one of its growing divisions on Wednesday.

The automotive software and services provider announced its award-winning customer intel platform now will be known as Activator and the division now will be named Activator Dealer Solutions.

The company recapped that its Activator platform can empower dealers to flourish in both the showroom and online by tapping into multiple data sources beyond the DMS.

Activator can leverage smart technology to cleanse data, identify targets, reach customers and conquest opportunities that are actively looking to buy or service.  With Activator, Dominion Dealer Solutions said dealers can market seamlessly across critical customer touchpoints and positively impact their entire business and revenue using a single solution.

The platform includes core products: ServiceActivator, SalesActivator, the flagship MarketActivator and its relevant add-on modules; BDCActivator, MailActivator and ConquestActivator.

“The inspiring vision for Activator was a result of combining and integrating several key products and features to work together as a complete dealership solution for our customers.  Utilizing smart technology to cleanse data, identify targets, automate messaging, and reach existing as well as new customers is what makes the platform unique and valuable for dealers,” Dominion Dealer Solutions president Dan Sykes said.

Dominion recently ended its relationship with CRMSuites to dedicate its resources on completing the Activator Platform. The rebranding initiative coincided with the recent rebranding rollouts of other companies in Dominion Dealer Solutions’s portfolio including Vue DMS, Dealer Specialties, Cross-Sell and DataOne Software.

“Dealers can expect the same level of exceptional support and service currently provided by their Activator Dealer Solutions’ representatives along with ongoing updates and releases of new features and products,” the company said.

More details can be found at