Automotive customer contact and marketing engagement provider ELEAD1ONE rolled out major expansions to its CRM mobile application on Tuesday.

In order to upgrade its CRM mobile portal, the company added a vehicle identification scanner, driver’s license or photo ID scanner and mobile desking solution.

ELEAD1ONE contends these upgrades will drastically increase the speed and accuracy in which customers at the retail facility are logged, vehicles appraised and purchase offers consummated.

A state-of-art barcode scanner can allow the appraiser or salesperson to scan the VIN and upload a trade directly into ELEAD CRM and the desk log.

Similarly, the customer’s driver’s license or photo identification can be scanned and uploaded so that the card never needs to be out of the customer’s sight, and the information is captured within ELEAD CRM instantaneously.

ELEAD Mobile Desking can provide quick and accurate payment and lease options in a professional presentation that ensures rapid response and negotiation without ever leaving the customer’s side.

“We recognized our clients’ desire for advanced mobile solutions that deliver a true ‘desk-free’ experience,” said Bill Wittenmyer, a partner of ELEAD1ONE, a division of Data Software Services.

“ELEAD1ONE is committed to ensuring our clients have access to the most innovative and forward-thinking technology for strategic business advantage,” Wittenmyer continued. “With the expansion of ELEAD1ONE mobile offerings, our dealers are able to compete at levels never before seen and successfully win more business.”

For more information, visit www.eleadcrm.com.