SCHAUMBURG, Ill. — Experian Automotive is offering a free online seminar next week that will delve into generational auto buying habits.

The workshop — which begins at 2 p.m. (EST) on July 14 — will be led by Jeffrey Anderson, director of consulting and analytics for Experian Automotive.

The Webinar aims to help attendees do the following:

—Learn how vehicle registrations and the number of vehicles in operation have been affected by current market changes.

—Understand who is gaining and losing market share amid the growing number of orphaned brands.

—Gain insight into what vehicles are leading the market for brand loyalty and the impact of generational differences on who's buying what.

Visit www.experian.com/automotive/automotive-marketing-webinar.html to sign up.