CARY, N.C. –

For dealers considering new ways to ramp up their online sales division, Auto Remarketing is hosting Pat Ryan Jr., the chief executive officer and co-founder of INCISENT Technologies, makers of FirstLook and MAX Systems.

Today’s free Webinar is set to include Ryan’s presentation about emerging trends connected with online behavior and decision making of the Web vehicle shopper. The event titled, “Five Keys to Achieving Volume with Margin Online,” begins at 3 p.m. ET.

“With 88 percent of consumers going to the Internet before buying a car, and the average consumer spending more than six hours online researching, the ‘amateur’ who buys a car every two to three years often knows more than the ‘pro’ in the dealership,” Ryan insisted.

“The transparency of the Internet can hurt closing rates and pressure profit margins. Yet, the Internet doesn’t have to mean the end of solid per vehicle profitability,” he continued.

Ryan’s discussion will focus on three main points and also allow time for questions:

—Share research regarding the emerging online behavior of today’s online car shopper and how they make decisions on where to buy.

—Identify the specific places where dealers lose customers online and in the store and why it happens.

—Introduce five proven keys to solving these issues that enable dealers to drive more traffic, more volume and stronger closing rates at solid margins.  

Dealers can complete the free registration here.