FirstLook Execs to Host Workshops at Upcoming Conference
CHICAGO — As the Internet becomes more of an integral part of the auto research and purchasing processes, online strategies often play a major role in how successful a dealer is in the used-car market.
With that in mind, during next week's Digital Dealer Conference and Expo in Orlando, Fla., a pair of FirstLook executives will demonstrate consumer optimization techniques can drive success for dealers when it comes to online advertising
On April 20, David Nelson, senior vice president and general manager for FirstLook's Elite operations division, is offering the "Don't Let Price-based Selling Turn your Cars into Commodities: Drive volume with strong profit through value-based selling" workshop at 2 p.m. (EST).
This aims to demonstrate how replacing price-based selling with value-based selling can lead dealers to strong sales volume and profits.
Then on April 21, FirstLook founder and chief executive officer Pat Ryan Jr. will be on the "The Price is Right: Strategies and tools to align your pricing with the market" general session panel discussion at 9 a.m., which will be moderated by Cars.com's Jack Simmons.
This will take a look at how pricing strategy can help dealers make their inventory more visible and "win more than their fair share of the deals."
Ryan is also presenting the "If they don't buy your ad, they won't buy your car" workshop at 2:30 p.m. that day.
This will share how dealers can apply the "secrets of Google's success" to boost click-through traffic and traffic from the Web while not losing profit potential.