Ford Digital Marketing Exec Moves Over to GM
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DETROIT –
General Motors revealed a newly created position earlier this week: director of digital strategy and integration. Appointed to the post is Jon Beebe, whose most recent post was digital marketing manager for Ford and Lincoln.
In the new position, Beebe reports to GM’s global director of digital and social engagements Liz Boone.
“We want to connect with people around the world and across all of the digital media that they use today – the Web, social, local and mobile,” stated Joel Ewanick, GM’s global chief marketing officer.
“Jon will help our global marketing teams drive customer insights and innovation into our digital strategies so our customers will have a great experience and will put Chevrolet, Buick, GMC and Cadillac on their shopping lists,” he continued.
