Ford, Honda boost relationship with Dealer.com
This week, Dealer.com enhanced its relationships with both Ford and Honda.
The Cox Automotive division first announced it has been selected as a premier partner in the FordDirect Advantage Digital Advertising Program. Then, Dealer.com highlighted that it has been selected as a choice Honda website and digital advertising provider through the Honda Digital Customer Experience.
Fueled by Cox Automotive’s insight into the behaviors of in-market shoppers, key integrations and more than a decade of digital advertising expertise, Dealer.com said it can gives Ford and Lincoln dealers the opportunity to maximize sales through more precise, consistent advertising portfolios aligned to their strategies.
During these unprecedented times, Dealer.com acknowledged market forces are challenging dealers to make more accurate investments. Through Dealer.com’s Digital Advertising program, Ford and Lincoln dealers can enjoy the flexibility and business intelligence needed to reach consumers at all stages of their journey, displaying the right ad to the right shopper and on the right channel at the right time.
Dealer.com insisted its secure advertising solutions are right-sized for every dealer.
“We are seeing record-breaking online traffic and dealers have to spend smarter on every channel to reach consumers wherever they are digitally,” said Wayne Pastore, vice president and general manager of Dealer.com.
“Our customers are facing market uncertainty, changing consumer behaviors and advertising fraud in a very competitive industry,” Pastore continued in a news release. “We have the data and partnerships to drive Ford and Lincoln dealer businesses forward by helping them optimize their advertising portfolio and thrive amid disruption.”
While digital advertising technologies may seem complex, Dealer.com emphasized that its approach begins with supporting individual dealer needs. Leveraging the proprietary Compass Advertising Intelligence engine, a portfolio is built to a dealer’s goals and budget and will flex with a dealer’s changing needs.
Dealer.com’s business intelligence and insights then can help steer Ford and Lincoln dealers toward smarter advertising investments.
Dealer.com highlighted its other advertising solutions key advantages include:
— Leverage shopper data from Autotrader and Kelley Blue Book to help dealers capitalize on existing demand in a dealer’s market.
— Filter inventory for advertising through Paid Search with vAuto data, including Market Day Supply, Price Rank, vRank, and Price to Market, ensuring a dealer spends the right budget on the appropriate vehicles.
— Apply relevant pricing data from Xtime Schedule in paid search ads, driving more applicable ad copy promoting a dealer’s service department.
— Provide turnkey video creation and delivery service for dealers no matter their budget, driving compelling, offer-based video content to high value, high engagement video channels like Facebook and YouTube.
— Detect and combat advertising fraud and ensure dealer investments are protected with a partnership with White Ops and the Trustworthy Accountability Group.
The Dealer.com platform can deploy personalized, integrated ad campaigns that use artificial intelligence and impactful creative to reach prospective vehicle buyers and owners through paid search, display, social media and video channels.
To learn more about Dealer.com advertising, visit https://www.dealer.com/products/advertising.
Honda selects Dealer.com as a certified website provider
As mentioned, Dealer.com announced it has been selected as a choice Honda website and digital advertising provider through the Honda Digital Customer Experience.
Through Dealer.com’s Website Choice program, Honda dealers can receive customized, strategic and secure management of a dealer’s advertising strategy and investment to connect with in-market shoppers across the digital channels that drive performance.
Dealer.com pointed out that it is aiding Honda dealers to deliver a personalized, efficient car shopping experience, which customers expect now more than ever before.
Fueled by user experience research, data science, and exclusive integrations with Cox Automotive brands, Dealer.com websites can deliver a full service, personalized digital storefront experience that can complement a dealer’s individual business goals.
“We are better positioned to help dealers now and invest in the long-term to respond to the new model of car shopping,” Pastore said in another news release.
“Through Honda’s Website Choice Program, we provide all the levers dealers can pull in the digital marketing ecosystem whether it’s on their website, through social channels or video,” he continued. “These tools have impact and will allow dealers to connect in a meaningful way to their customers.”
Through insight into human behavior, supported by data from Cox Automotive brands like Kelley Blue Book, Autotrader, Dealertrack, HomeNet and more, Dealer.com’s Website Choice program offers professional services that address and solve the challenges faced by dealers and their customers.
Participating dealerships will receive a strategic advantage in content creation, SEO ranking, advertising, social strategies and more.
Dealers who would like to learn more can visit https://www.dealer.com/honda/.