ATLANTA and DETROIT -

Perhaps those certified pre-owned Fords currently in your inventory might have become even more valuable thanks to a relationship the Blue Oval made with LexisNexis Risk Solutions.

On Thursday, Ford and LexisNexis Risk Solutions announced they have entered into a strategic agreement so that Ford connected vehicle data can be available to U.S. auto insurers via the LexisNexis Telematics Exchange.

According to a news release, Ford and Lincoln customers with an eligible 2020 model year or newer vehicle can opt in to participate in usage-based insurance (UBI) programs, which has the potential to save customers money through more personalized insurance offerings.

“We’re excited about this agreement with Ford,” said Adam Hudson, vice president and general manager of U.S. connected car at LexisNexis Risk Solutions. “As a trusted steward of data for more than 20 years, LexisNexis Risk Solutions continues to bring the insurance and automotive industries together with market-leading solutions to provide consumers with a better experience during insurance shopping and renewal.

“We want to continue delivering on our mission of providing unparalleled driving-related insights and benefits to insurers, automakers and their drivers,” Hudson continued in the news release.

LexisNexis Risk Solutions explained that it gathers and normalizes connected car data through its data platform, the LexisNexis Telematics Exchange, to create driving behavior insights for U.S. insurance carriers to use within their existing auto insurance workflows. This process can enable insurers to more accurately segment risk, while providing consumers the opportunity to reduce the overall cost of vehicle ownership by taking advantage of good driving behavior.

By leveraging data sourced through the Telematics Exchange, insurers can have an easier path to access driving behavior data for point of quote, underwriting and renewal, whether or not they have an existing insurer-led UBI program.

LexisNexis Risk Solutions said it works with 95 of the top 100 U.S. auto insurers. Its U.S. Connected Car business offers telematics solutions and advanced analytics, including LexisNexis Telematics OnDemand and its next-generation LexisNexis Drive Metrics scores, which can allow insurers to seamlessly leverage driving behavior insights during the insurance shopping process at the point of quote, as well as at underwriting and renewal.

And now Blue Oval dealers can present this opportunity to their potential vehicle buyers who are considering models with this technology.

“Ford owners who opt-in to usage-based insurance have the potential to reduce their total cost of vehicle ownership through more personalized insurance offerings and be rewarded for good driving habits,” said Kari Novatney, general manager of connectivity strategy and partnerships at Ford.

“LexisNexis Risk Solutions is helping Ford customers more easily pursue the advantages of their vehicle’s connectivity for potential insurance benefits,” Novatney went on to say.