Engaged dealership personnel might be engaging with potential buyers via text message more than ever nowadays.

Recognizing the growing influence of text communication in dealer/buyer engagement, Fox Dealer recently announce the acquisition of Simplext Digital immediate response solution and the formation of a partnership with LetzChat, a text-and-chat platform providing real-time translation in more than 100 languages.

Often considered a less intimidating form of communication for car and truck buyers when compared with in-person or phone conversation, Fox Dealer explained that texting solutions can enable direct discussion with a sales or service representative, rather than a lead bucket or automated tools.

The company said this technology can streamline the process for both shoppers and vehicle owners in need of scheduling service appointments.

“We have been looking for texting and chat tools that will further our efforts in helping dealers streamline their direct communication with customers, improving engagement and ultimately generating sales,” Fox Dealer chief executive officer GianCarlo Alabastro said in a news release.

“These new technologies complement our existing website, advertising and digital retailing platforms and will be available within that structure or as a stand-alone tool,” Albastro continued.

Simplext Digital supports dealerships because its technology can spark sales-driven communication in an easy-to-use format for personnel. Potential benefits include:

— Real-time messaging
— Safeguarding leads within dealership walls
— Affordability through a low, fixed cost format
— Privacy to protect personal mobile numbers
— Easy set-up and installation
—  Telephone Consumer Protection Act (TCPA) compliance through opt-in messaging

The company went on to highlight its newly formed partnership with LetzChat allows Fox Dealer to access a text-and-chat tool capable of immediately translating text and website content in more than 100 languages.

LetzChat’s modern, proprietary, and accurate translation APIs provide customers with a multitude of services, from highly adapted localized solutions to large-volume automated enterprise services.

The addition of Simplext Digital technology follows February’s launch of Fox Chat, a live text and video service for GM Canada dealers facilitated through the General Motors Dealer Digital Solution program.

For more details, go to foxdealer.com.