GM Names New Vice President of U.S. Marketing
DETROIT — General Motors on Wednesday announced a change of its vice president of U.S. marketing, moving out Susan Docherty who was assigned to the role just two months ago.
The automaker revealed that effective May 24 former Nissan North America executive Joel Ewanick will serve vice president of U.S. marketing and report to Mark Reuss, president of GM North America.
The OEM added that Docherty's new position will be announced soon.
GM is looking for Ewanick to fill a single point for marketing. The company also wants him to improve the positioning of the Chevrolet, Buick, GMC and Cadillac brands and consumer consideration of GM vehicles in the United States.
Most recently, Ewanick, 49, was vice president of marketing and chief marketing officer at Nissan. Before joining Nissan in March, GM pointed out that Ewanick served as vice president of marketing for Hyundai Motor America.
During his three-year tenure, executives mentioned that Ewanick earned industry recognition as the most impactful automotive marketer in America. Among his honors were Automotive News 2009 Marketing All Star of the Year, Brandweek 2009 Marketer of the Year and Forbes Chief Marketing Officer of the Year.
"Joel is highly regarded in industry and marketing circles, and his track record speaks for itself," Reuss stressed
"We are very pleased to have his marketing acumen, creative leadership and energy at GM at this critical time," Reuss added.
GM highlighted the achievements of Docherty, who has held several company positions in Canada, the United States, Europe and Asia. In particular, the automaker hailed Docherty for brand work, including the launch of the 2010 Buick LaCrosse and GMC Terrain.
"Susan has been deeply involved in GM's sales and marketing initiatives for many years," Reuss emphasized.
"With her drive and focus, she has laid the groundwork for solid plans and rejuvenated our agency relationships, placing us in good stead for the future," Reuss went on to say. "We look forward to her contribution across the business moving forward."