GWC Warranty is now offering Elite Dealers a free 30-day trial to access video email marketing platform Covideo, which allows dealers to create and track video email marketing messages for customers.

Dealers can use the marketing service tool for internet inquiry responses, vehicle walk-arounds, sales follow-ups and service reminders.

“Use of Covideo in dealerships has been proven to increase internet lead conversion rates by 20 percent and produce 27 percent more dealership visits,” GWC Warranty said.

An additional one-user package designed for smaller independent used car dealers is available at an exclusive discounted rate, according to the company.

Through the end of the year, dealers who sign up for the Covideo trial offering will have the option to extend their one-user subscription.

GWC Warranty Elite Dealers can contact their dealer consultants to sign up for Covideo.