Vehicle buyer and seller marketplace IAA has completed the integration of SpinCar Feature Tour into its online auction platform, and the company says buyers will be able to quickly identify features and options present on each listed vehicle.

IAA said the integration enhances the recently launched IAA 360 View. In addition, it further expands the company’s merchandising platform.

IAA partnered with automotive industry digital merchandising company SpinCar in 2019 to introduce IAA 360 View, which it described as the salvage auction industry’s first 360° walk-around digital experience.

360 View captures vehicle interiors and exteriors during IAA’s check-in and inventory process, and IAA said it extends vehicle evaluation tools and capabilities for the buyer “beyond traditional condition reports and static photos.”

Feature Tour is powered by SpinCar’s cloud-based software platform and database of OEM-endorsed multi-media content.

IAA says Feature Tour provides IAA’s buyers with instant access to each vehicle’s original manufactured features and options.

It provides videos, graphics and content to help buyers make more confident and informed purchase decisions, IAA said. Also with Feature Tour, buyers can customize their evaluation of vehicles based on specific areas of interest.

Those areas could include safety, performance, technology and convenience features.

IAA chief executive officer and president John Kett said emphasized the importance of understanding the dynamics of a digital marketplace and the information buyers need to evaluate a vehicle asset.

“We do more than just sell a car online; we have set the industry standard in merchandising vehicles to buyers,” Kett said in a news release.

Kett continued, “Our merchandising platform, combining imagery, information and personalization, creates greater buyer engagement, delivers a more competitive auction environment, and drives higher proceeds for our sellers.”

SpinCar co-founder and chief executive officer Devin Daly said that as more of the auction process moves online, vehicle sellers should find new methods of enabling buyers to understand the condition and inherent value of the vehicles offered for sale.

“IAA is leading the way when it comes to building confidence with online auction purchases, and we are thrilled to be working with them to introduce new merchandising technologies that bring greater levels of transparency and efficiency to the market,” Daly said.

The integration, which is the latest addition to IAA’s global merchandising platform, includes:

— Enhanced imagery allowing buyers to assess each unique salvage asset through features such as IAA 360 View, Engine Start video, and high-resolution images.

— Information providing the buyer with vehicle details such as Hollander Part Interchange, ChromeData, AutoCheck, and equipment details.

— Personalization that brings curated vehicle content and options based on a buyer’s research, bidding and buying behavior through IAA Buyer Recommendation Engine.