ATLANTA -

OVE.com recently revealed some significant growth achieved on the site in 2010 regarding independent auctions.

Specifically, online transactions from independent auctions climbed more than 100 percent last year on OVE.com.

The site suggested that pivotal to the surge has been the fact that independent facilities are pumping more staff time and money into strategies for Web buying and selling, and it appears to be working.

“We increased our sales 528 percent last year on OVE.com, and we’re on pace to increase it another 390 percent this year,” said Jim Gaughan, chief executive officer at Northeast Pennsylvania Auto Auction.

“The key for us was dedicating and incentivizing a team to grow the online portion of our business, just like we do with dealer sales and fleet-lease,” he continued. “They hit the road and sold Northeast Pennsylvania Auto Auction to new customers, especially attacking a higher market than what we do in the lanes, and making a lot of our OVE.com sales incremental business.”

Gaughan added: “I discovered that some of my customers were using competing auctions, so it was critical to get in front of them and tell them they didn’t need to transport their cars an hour or two away just to sell online. I am in their back yard and can sell their vehicles online almost seven days a week. I’m predominantly a dealer auction, but OVE.com has helped me expand my reach from a regional level to a national level.”

Offering his company’s perspective, group vice president of Manheim Online Solutions Joe George added: “We are proud to provide an online remarketing service that independent auctions find profitable for their businesses. Currently, our independent auction partners are trending to grow their sales again in 2011, possibly by as much as 38 percent.

“As the industry transforms, we are dedicated to researching and creating innovative technology solutions that further help our independent auction partners expand their business online and beyond,” he concluded.