Jim Ellis Automotive Group understands that school supplies do not include just bookbags, paper and writing utensils nowadays.

In response to the shortage of personal protective equipment (PPE) available to teachers and students in the Atlanta area, Jim Ellis announced on Tuesday that the dealer group will be donating a portion of every sale of all new or pre-owned vehicles to Atlanta Beats Covid (ABC) during its upcoming Labor Day sales event.

The event will take place from Aug. 31 through Sept. 7 as all 18 Jim Ellis family-owned and operated dealerships will participate.

“As we enter a new school year in the midst of a pandemic, teachers and educational staff are having to navigate unchartered territories,” the Jim Ellis Automotive Group said in a news release. “Teachers are currently going into their schools to plan curriculum, setup their classrooms and meet with other staff members, all in a potentially vulnerable environment.

“Unfortunately, many schools are not able to provide educators or students with face shields, masks or other PPE. Many schools and teachers also encounter difficulties getting their hands on PPE due to a nationwide shortage and shipping delays,” the group continued.

ABC is an ad-hoc group of volunteer makers, engineers, fabricators, seamsters and other Southeast industry experts that was founded to address the huge PPE shortage facing our medical workers and has now expanded to help our educators during the COVID-19 pandemic.

Since March, ABC has provided over 28,000 pieces of PPE to the Atlanta community and 2,357 face shields to area schools since July.

“We’re honored and excited to team up with Atlanta Beats Covid to provide face shields for teachers through our Labor Day sales event,” said Stacey Ellis, vice president of Jim Ellis Automotive Group. “Our hope is that we can help provide comfort and safety to those doing the important job of teaching our children.”

During the holiday sales event, prospective buyers can shop in-person or at any one of the 18 Jim Ellis family-owned and operated dealerships. Shoppers also have the option to shop from home using the Jim Ellis Express Way.

With the Jim Ellis Express Way, shoppers can search and compare thousands of vehicles in the entire Jim Ellis dealership network from their phone, computer or tablet. Shoppers also can configure their payment, value their trade, secure financing and more.

At-home services allow potential buyers to complete the entire purchase without ever visiting a dealership — including the option to submit all paperwork electronically, complete a test drive and take delivery of the vehicle at home.

For more information about ABC, request PPE or to donate, visit https://atlantabeatscovid.com/.