SAN FRANCISCO –

Jumpstart Automotive Group unveiled a marketing insights book on Wednesday that it contends can help in automakers’ campaigns to better reach and influence car shoppers.

The Jumpstart Automotive Insights Book 2010-2011 aims to accomplish this through the comprehensive two-year analysis in the publication that examines car-shopper trends and auto marketing data.

The book sets out to help advertisers with some of their more common questions. For instance, it tackles why certain makes/models/segments attract more attention from shoppers.

Sharing another example, officials noted the book looks at the most successful auto marketing initiatives when it comes to building interest and eventually pushing sales.

Those are just a few of the questions the book examines. Officials also stressed that a comprehensive set of data serves as the book’s foundation, and includes details on:

—General online car shopper information
—Vehicle segment, make and model trends
—Automotive marketing case study highlights, including Super Bowl ROI studies, social media marketing analyses and digital advertising analyses

To obtain a copy of the book, visit http://jagurl.com/insightsbook.