LEXINGTON, Ky. –

The heads of KainAutomotive.com and Kate Frost Inc. formed a strategic alliance late last week with the aim being to boost dealership training and guidance on a host of topics.

The alliance is geared to enhance education about dealership websites, social media, reputation management, search engines, third-party leads, online classifieds and eBay Motors.

David Kain and Kate Frost recollected that they have teamed up several times in the past while helping their clients to improve their lead-handling processes and digital marketing.

Therefore, they felt it was a good time to leverage the strength of their companies to provide guidance in the competitive and ever-changing digital marketplace.

Kain, president of KainAutomotive.com, highlighted that Frost’s expertise complements his company’s strengths to provide a well-rounded Internet learning environment for dealers.

“With technology and communication changing so rapidly, it can be a full-time job for dealers to stay up on the latest trends, let alone come up with a strategic plan to implement them,” Kain acknowledged.

“We feel this alliance will help our customers use digital marketing and technology to increase sales and efficiency,” Kain continued.

Frost has more than 10 years of experience as a marketing executive in the automotive industry. Before starting her own company three years ago, Frost was the Internet and strategic marketing director at Toyota of Orlando.

“Digital marketing was a critical component to our BDC’s success,” Frost emphasized.

For more information contact Kain at [email protected] or Frost at [email protected].