Kia Partners with thisMoment for Latest Soul Promotion
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SAN FRANCISCO — Kia Motors America is partnering with thisMoment, a real-time social media content management system provider, to push out another initiative to promote the Soul.
The latest campaign from the automaker is using thisMoment's platform to create an interface for Kia fans on several online outlets. Executives from thisMoment explained their Distributed Engagement Channel is meant to be the catalyst to gather together online users on Facebook, YouTube and more.
Officials from both companies intend for the channel to provide a seamless real-time connection to several social media environments. As a result, Kia anticipates that its customizable social media content can be deployed from a single launch point.
A part of that launch is a Kia fan contest through Facebook and YouTube set to begin on July 2. User-generated submissions can be uploaded to the automaker's pages on Facebook and YouTube. More details about the campaigns are included on each of those pages.
"The Kia Soul is a game-changer for the Kia brand and appeals to youthful audiences with its energetic personality and variety of personalization options," stated Michael Sprague, vice president of marketing for Kia.
"Soul continues to be popular in the social media space as well, with a significant number of Facebook Fans and Twitter Followers, so thisMoment's platform allows us to leverage this passionate community into creating a completely new interactive experience online," Sprague continued.
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Vince Broady, chief executive officer and co-founder of thisMoment, is looking for significant online traffic to be generated for Kia and the Soul through this latest campaign strategy.
"By extending a YouTube contest to Facebook for the first time through our platform, Kia Motors is truly building one connected community around its brand," Broady emphasized.
"As the first automotive company to leverage thisMoment's platform, Kia Motors is offering its fans a new way to express themselves and engage with other fans online," he added.
