Liquid Motors unveiled a new version of its OptiSite Dealer Website technology this week that incorporates significant enhancements to core search engine optimization.

Officials mentioned these that technological enhancements include improved geographic and keyword targeting, sitemaps for mobile sites and videos and RSS feeds.

The company explained that improvements also have been made for the use of keywords on inventory search results pages and vehicle details pages. The upgrades are meant to help improve rankings for geographic vehicle searches. Keyword tagging has been implemented on all pages to give higher value to the most important keywords on the page.

Liquid Motors also noted that the pages on OptiSite Dealer Mobile websites are now being submitted to Google and other major search engines via a mobile sitemap for inclusion in search results.

Furthermore, all vehicle videos are now being submitted to Google and other major search engines via a video sitemap for inclusion in search results. Finally, the company said all sitemaps utilize improved geo-targeting for inventory search results and vehicle details pages. RSS feeds of vehicle inventory have been implemented as well.

Executives said that  the new OptiSite Dealer Website technology should drive more traffic to dealer websites by providing more indexed pages and higher organic search result rankings.

As with all enhancements to Liquid Motors products and services, the company rolled these enhancements out to existing OptiSite Dealer websites.

“We are excited to bring the next generation in robust, search engine optimized dealer websites to market,” stated Michael Daseke, president and chief executive officer of Liquid Motors.

“Dealers will reap the benefits of these significant search engine optimization enhancements with increased traffic to their sites and higher rankings in search results on the major search engines,” Daseke concluded.