Lithia & Driveway has promoted Eastern regional president Adam Chamberlain to chief customer officer.

With the foundational elements of its strategy now in place, the global auto retailer said, Chamberlain’s expanded role will involve innovating the customer experience across LAD’s network, including the Driveway experience, Greencars.com and other initiatives.

The company said Chamberlain will also continue in his role as regional president, supporting store operations in the Eastern U.S.

“Adam’s multi-decade career creating amazing customer experiences is perfectly suited to develop and expand the Lithia & Driveway ecosystem,” president and CEO Bryan DeBoer said in a news release.

“Alongside his growing operational responsibilities, all channels and adjacencies can be unified to create the broader and more differentiated ownership lifecycle ecosystem envisioned.”

Chief operations officer Chris Holzshu said Chamberlain, who joined Lithia in 2022, “has demonstrated the leadership and expertise to boost store performance with exceptional customer service.”

“With his proven track record,” Holzshu said, “we are extremely excited to have him take on this executive role focused on simplifying the customer experience. Adam will hone his operational acumen on meeting consumers wherever, whenever and however they desire.”

Chamberlain came to Lithia & Driveway after serving as president of Aston Martin’s North American region. He previously spent more than five years as vice president of sales and products for Mercedes Benz USA.

“I’m truly honored to be part of such a great team at such an exciting time in Lithia’s evolution,” Chamberlain said. “I look forward to the opportunity to continue leveraging our size and scale to put the consumer front and center of our strategy to take customer-centricity and operational performance to the next level.”