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ATLANTA — Manheim rolled out its new online Daily Sales program on Monday, essentially expanding its Online Event Sales to seven days each week.

It will add new sales to existing lineup of Online Event Sales, like Manheim Monday, Dealer Wednesday, Thunder Thursday and M'OVE it Friday, giving consignors and buyers even more from which to choose.

"Since introducing Online Event Sales last year, the feedback from both buyers and sellers has been extremely positive, so Manheim decided to offer these sales daily," explained Nick Peluso, senior vice president customer management at Manheim.

"The program provides the freshest inventory for buyers and selling opportunities for both dealer and commercial consignors. Promoting Daily Sales on Manheim.com allows us to inform customers of all the buying opportunities Manheim offers, from Manheim Monday to weekend events and everything in between," he added.

While rolling out Daily Sales, Manheim launched a promotional campaign, as well, so that it could spread the word to customers about how they can utilize Manheim's daily online events. Daily Sales promotional e-mails will let dealers know about upcoming sales in addition to regular news.

Manheim.com also has interactive calendar where visitors can keep tabs on sales they might want to check out and set updates for these, as well.

There will also be a banner ads for Daily Sales as well as ads at physical Manheim auctions.

For customers looking to stay abreast of Daily Sales events, the Daily Sales Web page allows them to add events to their electronic calendars, set reminders and receive alerts via e-mail by clicking on the particular sale in which they are interested.