ATLANTA –

Manheim is getting the ball rolling early with the holiday festivities via its "Dashing Through The Lanes" campaign, which began Monday.

Taking place through Dec. 22, employees and customers at all 78 of Manheim’s North American operating locations will have the chance to donate to that auction’s charity of choice and sign a card to be hung on the wall. The event will also feature special promotions, daily giveaways and auction events to help dealers fill their lots for next year.

“We value our customers and wanted to express our thanks through this campaign for their support throughout the year,” said Stephen Smith, Manheim North America’s senior director of customer marketing. “These donations will make a difference to the many charities that rely on corporate and individual donations to support their valuable programs.”

The campaign will also feature a wreath contest for auction employees, using tires to create holiday-themed wreaths out of more than 100 tires that already needed to be recycled. Interested parties can view the wreaths on Instagram via the #manheimmoments hashtag.

“This campaign salutes our customers who continue to make their business a priority during the busy holiday season,” Smith said.

Dealers can register for daily prizes here.