Mastermind platform gets boost from multiple new integrations
Auto industry data and technology provider automotiveMastermind, part of S&P Global Mobility, announced multiple integrations designed to enhance its Mastermind technology and make it easier for dealers to connect data across their technology stack to improve consumer experiences and streamline marketing.
The new integrations with CarNow, Skaivision, Orbee and Tealium incorporate a set of application programming interfaces and connections, which automotiveMastermind said will improve Mastermind’s predictive analytics and provide insights into consumer profiles and vehicle preferences.
With that consumer intelligence enriched by Mastermind data and machine learning artificial intelligence, aM said, dealers can more effectively offer “the right vehicle for the right price to the right customer at the right time.”
Mastermind can now embed data into areas of a dealership’s operational workflow through an expanded integration with digital retailer CarNow, which will be able to surface Mastermind intelligence and insights within its platform to drive a “truly unique” consumer experience and complete the journey from demand generation to purchase.
aM has also focused on developing additional integrations with dealers’ marketing stacks designed to enable customer data platforms Orbee and Tealium to provide clean, enriched first-party data, unifying customer records and creating visibility into customer lifecycles.
The new integrations incorporate a set of application programming interfaces and connections, which aM said will improve Mastermind’s predictive analytics and provide unique insights into consumer profiles and vehicle preferences. enabling dealers to “offer the right vehicle for the right price to the right customer at the right time.”
They are designed to provide access to advanced data enrichment, data cleansing and identity resolution services, giving dealers advanced abilities to identify customers in real time and allowing them to unify customer records and append data with the most current information.
Mastermind has also integrated Polk Signals data attributes, part of S&P Global Mobility’s Polk Automotive Solutions product suite. And during the past year, the company said, Mastermind has focused on deeper integrations with some of the industry’s largest DMS and CRM providers, including Reynolds & Reynolds, Dealertrack, CDK, Tekion, Elead, DealerSocket and VinSolutions.
“In today’s competitive auto retail environment, dealership and dealer group sales and marketing teams must be able to harness as much data and insights as possible,” Mastermind chief technology officer Kos Jha said. “Unfortunately, that data tends to be disparate and locked away in silos through different partners, including Mastermind.
“These new Mastermind integrations give our dealer partners the ability to unlock comprehensive data sets and produce seamless, real-time connections with other technology platforms, ultimately enabling dealers and groups to create the best possible experience for consumers. Our hope is the quality of Mastermind data and predictions will power the dealership’s end-to-end sales and marketing operations.”
Mastermind has also partnered with Skaivision, a computer vision AI technology that integrates with a dealership’s existing security camera network. Through Mastermind, aM said, dealers can use plate recognition technology to provide a consumer look-up, real-time equity valuation on the car and real-time notifications when a customer visits the service drive.
“Computer vision AI is a new frontier for automotive,” Mastermind chief product officer Aaron Baldwin said. “Our partnership with Skaivision gives Mastermind a new type of real-time behavior data. This unique data will help uncover insights for dealers that the industry has struggled to provide for decades.”