CARY, N.C. –

For consignors, there is certainly some strategy involved when it comes to balancing which cars are sent to physical auctions or sold online, which ones are offered directly to dealers, and so forth.

We asked John Mathiowetz — an honoree in our inaugural Remarketing and Used-Car Industry's 40 Under 40 and the manager of regional car sales for the Western U.S. at Avis Budget Group — about those key strategies for his company.

“We use a balanced mix of auctions, online and direct-to-dealer strategies. We believe the digital process has room to grow, and we'll always use a variety of channels to remarket our fleet,” he said.

In fact, the various platforms to remarket vehicles can actually be mutually beneficial.

“Our multiple-platform process is gaining traction. The digital marketplace is growing at the auctions as well. They complement each other,” Mathiowetz said. 

Meanwhile, when asked for some of the top trends this year in the rental car market impacting his company's remarketing strategy, Mathiowetz said: “Dealer adaptation of the online channels has helped our overall performance. We will continue to find efficiencies in all our processes to keep us moving forward.”

Editor's Note: This is one of several spotlight features included in Auto Remarketing's inaugural 40 Under 40. Stay tuned for more.