LOS ANGELES –

Social media marketing firm Maximize Social Media has announced a new dealership initiative, offering what it calls lead-generating social media solutions to dealers for sales and service.

“We’ve seen time and time again that those automobile dealers who are embracing social media naturally have stronger placement in the search engines,” said Mike McLaughlin, president of Maximize.

“We attribute this to the fact the social is in fact very natural, and as the search engines seek to remove unnatural elements to search, a greater emphasis will be placed on content that is shared with strong social signals," McLaughlin added.

Focusing on full Facebook business page design and integration, the new Maximize program also offers Facebook pay per click advertising management.

McLaughlin said that currently, car dealerships can especially benefit by embracing social media since local listings are now driven by Google Plus Local, Google’s replacement for Google Places that integrates social commentary as well as Zagats for company reviews.

“Social is critical to corporate visibility,” he said. “Not only is it great for reconnecting with customers and driving new business for dealers, but social media will continue to enable deeper connections with customers who can in fact turn into raving fans.”

Maximize offers a no-obligation social media strategy session for auto dealer executives; for information, visit www.maximizesocialmedia.com.