Mike Albert entered the vehicle-subscription business on Tuesday.

The company with roots in the fleet and rental spaces for more than 60 years announced that it now offers a monthly subscription vehicle service to customers living within a 75-mile radius of its flagship location in Evendale, Ohio, which is northeast of Cincinnati.

Mike Albert explained how this new program is designed to work:

— Go to and download the mobile app.

— Sign up in minutes on the app with your driver’s license and credit card, then select a plan.

— Once your application is approved, a service representative will be in contact to get you started and scheduled for your first vehicle delivery.

— A concierge from Mike Albert drives the vehicle to you, fully gassed, cleaned and ready to roll.

— After you’ve had your vehicle for a month, you can choose the swap option. Just schedule it on the app, and a concierge delivers the fresh vehicle and returns the other one for you.

The monthly subscription plans that are currently available are:

— Large SUV class

— Midsize SUV class

— Sedan class

For a one-time monthly fee, subscribers can swap vehicles within their monthly plan or upgrade or downgrade to another monthly plan. No matter which plan users choose, there’s a flat, one-time activation fee to start a membership.

“A number of customers today are looking for a more convenient way to get around than traditional car ownership or rental. So, we’ve expanded our services to include Subscribe with Mike Albert. It’s easier and more flexible than buying or leasing and it’s the perfect alternative if you don’t want to be locked into a contract for three to five years,” said Tom Guy, general manager of Subscription Services at Mike Albert.

“We deliver your vehicle of choice to you and take care of the insurance, registration, maintenance, repairs and roadside assistance, all for one flat monthly fee. Plus, we give you the option to swap vehicles from month to month to meet your changing needs and make driving more fun,” Guy went on to say.

To learn more about Subscribe with Mike Albert, visit