Minnesota Mitsubishi dealer Richard Herod III likes what the automaker is doing through ClickShop, an online showroom powered by digital retailing solutions provider Motoinsight.

Mitsubishi Motors North America explained that ClickShop is a custom, 24-hour digital showroom for consumers to shop across Mitsubishi’s entire dealer network.

ClickShop can allow customers to browse real-time inventory at nearby dealers, build a custom deal with pre-populated, applicable incentives, including payment, trade, and taxes. Shoppers also can submit their credit application and book an in-person or virtual appointment.

And among the potential beneficiaries of ClickShop is Herod, who is dealer principal at White Bear Mitsubishi in White Bear Lake, Minn., which is located northeast of Minneapolis.

“We want people to feel good about buying a car, after all it is one of the most expensive purchases people will make in their lifetime,” Herod said in a news release from the automaker distributed on Monday.

“This means we have to meet them where they are, be respectful of their time and sensitive to their budget, and we must be transparent. ClickShop allows us to show up for and support our customers, even before they walk in the door,” he continued.

ClickShop, which the automaker said can be as simple as “click, click, car,” was designed with the modern customer in mind and in partnership with Motoinsight. Mitsubishi said it is just the second automotive manufacturer to launch a fully integrated, digital retail experience across its sales network, directly from the manufacturers’ website.

The company said its platform can allow customers to see the full picture of inventory in their area, right from their phone, tablet or laptop. Customers are also not required to submit their contact information to unlock deals.

Mitsubishi and Motoinsight also said they will continue to roll out additional functionality for the platform, with the ultimate goal of breaking down unnecessary and burdensome barriers to the vehicle-buying process and providing a more seamless experience for customers.

The automaker added that it rolled out ClickShop as the OEM prepare to make a flurry of product launches, including the all-new 2022 Outlander.

“Mitsubishi Motors has so much to be proud of in 2021,” Mitsubishi Motors North America chief operating officer Mark Chaffin said. “We are delivering a bold, capable and stylish lineup of vehicles that will result in one of the freshest showrooms in the industry, and we are delivering a fast, fair and fun car-buying experience to our customers.

“Tools like ClickShop allow us to deliver on what really matters to the modern customer by using data in a thoughtful, strategic way,” Chaffin went on to say.