MORTON, Ill. -

Morton Auto Auction recently upgraded its Web presence to further enhance online offerings of the central Illinois independent operation.

In addition to a streamlined user interface, auction officials highlighted their new site features a revised vehicle view that can allow buyers to quickly navigate pertinent information related to unit condition.

“The new-vehicle detail view features a tabbed layout to allow a dealer to jump between our detailed condition report, high-resolution vehicle photos and market data provided by the IndependentAuctions.com Market Report,” explained Steve Krupa, owner of Morton Auto Auction.

“It makes the purchase decision a bit easier when a buyer can quickly access the information he or she wants,” Krupa added.

Krupa went on to mention the new design also features a more robust integration with IndependentAuctions.com. Dealers searching for specific vehicles can broaden their search from Morton’s database to include the 65 independent auctions in the AutoLookout network.

The Market Report represents more than 25,000 transactions each week.

“Working with Steve and his team helped us tailor the design for the convenience of his dealers, and our auction network as a whole,” stated AutoLookout’s Dan Diedrich.

“We will be rolling out these improvements to all of our auctions over the coming months, along with additional functionality to help independent auctions innovate as the market evolves,” Diedrich added.