CHICAGO -

A new nationwide brand campaign from Cars.com highlights what it describes as the breadth and depth of its first-party data, paired with smart matchmaking technology.

With that breadth and depth, the Cars.com marketplace can connect its more than 20 million monthly unique car shoppers with the vehicles that meet their needs and budgets, according to the company.

The new campaign is called, “It’s Matchical,” and Cars.com describes it as an evolution of the themes of its 2018 “We Met on Cars.com” brand campaign, demonstrating the results from intelligent curation.

“It’s more than magical; it's ‘matchical,’” Cars.com wrote in a news release.

Cars.com adds 50,000 new and used cars daily from local U.S. dealers, saying that it allows car shoppers to never miss the chance to find their perfect match.

“Cars.com has been creating car chemistry for nearly 25 years, and we've learned it’s both art and science that creates a lasting connection between Americans and their cars,” said Cars.com chief experience officer Brooke Skinner Ricketts.

Ricketts also said, “We've seen car buying and selling transform toward virtual first at an incredible pace in the last year. Shoppers want a personalized experience that curates their choice based on data science and their personal preferences. Our combination of vast selection of fresh inventory with intelligence enables us to meet these demands like no other marketplace can.”

The integrated creative campaign rolls out nationwide on Monday, with presence across TV, connected TV, digital video, social media, display, radio and digital OOH.

The company said the Cars.com experience includes content and nearly 10 million consumer reviews. With Cars.com’s digital-first capabilities, consumers can connect with local dealers through live video and online chat, experience a virtual test drive, and choose from millions of vehicles available for contactless, local home delivery.

The campaign’s new TV spots are titled, “Diner” and “Everywhere” and will be shown during the 2021 NCAA Division I Men's Basketball Tournament in March and will air nationally throughout 2021.

The public can experience the new spots at the company's YouTube channel.